Morning Assembly, Athletic Center
Dr. Michael L. J. Apuzzo ’57 Endowed Lecture
The annual Dr. Michael L. J. Apuzzo ’57 Endowed Lecture brings compelling speakers to Hopkins who offer a wide range of perspectives, with a particular focus on creativity, innovation, and the power of ideas. Established in honor of Dr. Apuzzo, a Hopkins alumnus whose six-decade career was defined by creativity and innovation across medicine, science, and technology, the lecture invites the Hopkins community to engage with people whose work challenges conventional thinking and brings ambitious ideas to life.
For the second annual Apuzzo Lecture, Hopkins welcomes Marissa Brooks, Founder of 4WRD, whose career has spanned sports marketing, luxury brand leadership, global partnerships, hospitality, and experiential marketing.
MARISSA BROOKS '98
Founder, 4WRD
Marissa Brooks is the Founder of 4WRD, a Brand Evolution Collective that lives at the intersection of sport, luxury, hospitality, and culture. Built to help brands expand their presence and bring ambitious ideas to life, 4WRD connects strategy, creative direction, production, talent, partnerships, and hospitality from inception to the final guest experience.
Under Marissa’s leadership, 4WRD has evolved from an independent consultancy into a women-owned and led business specializing in large-scale, multi-day productions. Its portfolio includes stand out events like Carbone Beach in Miami and Doha, Qatar, the Global Champions Arabians Tour on Miami Beach, and Formula 1 hospitality experiences for Richard Mille. Working with global luxury brands, hospitality groups and government organizations worldwide, Marissa and her team build experiences that express a brand’s identity, deepen relationships and create lasting memories.
Marissa’s career spans sports marketing, luxury brand leadership, and global partnerships. She served as Chief Marketing Officer/Americas for the Longines Masters of New York & Los Angeles, helping expand the visibility of show jumping through an international indoor competition that brought together elite sport, luxury and entertainment.
Previously, Brooks served as Senior Marketing Director for Hublot, overseeing marketing activities and brand communications across North America. Before that, she was based at the Swiss watchmaker’s headquarters in Geneva, where she managed its multimillion-dollar global partnership platform, leading sponsorship negotiations as well as activation and international events launches, openings and marketing moments. Her work encompassed relationships with Manchester United, Formula 1, FIFA and UEFA, alongside ambassadors including Usain Bolt, Kobe Bryant, and Pelé.
During her time abroad, Marissa executed events in more than 16 countries across four continents including living in Rio de Janeiro for the 2014 FIFA World Cup. Her international experience has given her unique ability to connect brands, talent and audiences across markets and cultures.
Brooks began her career with the Miami HEAT, spending a decade in the organization and advancing to manage corporate partnerships for 25 of the team’s largest sponsors, including Gatorade, Verizon Wireless and Adidas. She played a key role in implementing Hublot’s partnership with the HEAT alongside its partnership with Dwyane Wade—a collaboration that ultimately led to her global role with the watchmaker.
Raised in Connecticut as a competitive tennis player, Brooks graduated from Lehigh University in 2002 with a dual Bachelor of Science degree in Finance and Marketing. While working for the HEAT, she earned her MBA in Sports Management from Florida Atlantic University. She is now back in Miami building 4WRD around the world.